Photographers Marketing and Selling
Click Each Show Date and Enjoy the Broadcast
6/28/2008
How to put the "Wow" factor in your marketing
This Show Written and Produced by Michael A. Garcia
Tune-in to this show featuring Peter and Kathy Holcombe, a husband and wife team and owners of Peter Holcombe Photography in Boulder, Colorado. They will tell you why a marketing plan is a necessity for business and how to design a marketing plan that works. They will also cover the importance of focused promotions, paying attention to detail and maintaining an effective web site and blog. They will show you how to put the "Wow" factor in your marketing materials.
6/14/2008
National Geographic Photographer Bruce Dale & working out of a home studio with Blake Richards
This Show Written and Produced by Michael A. Garcia
Check this show out featuring Bruce Dale, an acclaimed photographer, will tell you about his experiences as he traveled through Tasmania. He has over two thousand photographs published by National Geographic, Bruce Dale's vision and creativity twice earned him the title "Magazine Photographer of the Year." In 1989 he was named "White House Photographer of the Year" and more recently, his innovative work with digital imaging brought him honors from the Smithsonian Institution. One of his photographs now journeys beyond the solar system on board NASA's Voyager Spacecraft, as testimony about planet Earth. After Bruce, Blake Richards, owner of Blake Richards Photography in Fremont, California will join us. Blake's photography includes model portfolios, portraits and weddings. Working from his home based studio where he has transformed his garage in to a camera room and landscaped his back yard into an outdoor shooting area, Blake will tell you where he finds the best places to display work, like bridal shows, art & wine festivals and home shows. He will tell how to do follow up on leads received from displays.
5/31/2008
Yosemite National Park photo tour with Sara Bateman and Bryan Linden on album design software
This Show Written and Produced by Michael A. Garcia
This show features Sara Bateman, Director of Photography Workshops at The Ansel Adams Gallery in Yosemite National Park in California. The Ansel Adam Gallery offers a wide range of photographic workshops from digital, traditional black & white and color photography for all levels. They also offer private one on one sessions for accelerated learning or time-constrained individuals in both traditional and digital technologies. The workshops have helped photographers capture the beauty of Yosemite like they have never captured before. Sara commutes between San Francisco and Yosemite and has the rare opportunity to live and work inside the park as a photo tour guide. After Sara, Bryan Linden, owner of Linden Photography in Santa Clarita, California will join us. Bryan will tell you about Album DS, which is new software from Spain that will revolutionize the way you design and layout
albums. Bryan became frustrated after using Photoshop and other album design software, which took up too much time and was to limited in it's capabilities. Album DS works together with Photoshop to create memorable, one of a kind albums that customers can't get enough of. Album DS has over 1,000 templates that can be changed to any size or aspect ratio and also supports freehand album design, with new template design taking only seconds. No longer will you spend mind numbing hours in front of the computer, battling your software to get the right design.
5/10/2008
From behind the Camera to Behind the Camera Shop Sales Counter, and the Fundamentals of Photo Marketing
Listen-in as photographer Ronnie Revoredo tells you how for the past 11 years he's been pleasing clients locally, nationally and internationally under his studio name, RMR Photography as well as for other studios. He specializes in portraiture, and is always looking for ways to do it better and expand his horizons and will share the secrets of how he makes great portraits. He's also been behind the camera counter for just about as long as behind the camera, and will have tips you'll want to know about when it comes to new photo gear. Having a marketing plan and understanding the basics if you're into selling your photography is just as important as creating beautiful photography. Selina Maitreya has been helping photographers in almost every photographic pursuit for the past 28-years since she started Port Authority, her photographic consulting firm. She's the author of "Portfolios That Sell," and her most recent book, "How To Succeed in Commercial Photography: Insights From A Leading Consultant" was published recently. She'll visit and tell you what the fundamentals of photographic marketing are, and how you can be just as successful in the business of photography as you are at creating great pictures.
5/3/2008
Unique Marketing Solutions and What it Takes to Make Video Brochures
Click-on this show and learn from Ron Dawson, Creative Director and Executive Producer at Cinematic Studios. Ron is also the official videographer for WPPI (Wedding and Portrait Photographers International) and the PhotoPlus International Conference + Expo and he's worked with some of the top pro photographers in the World. Ron will tell you what it takes to create a video brochure, as well as the power and advantage of using videos to extend your brand and enhance your marketing when you distribute your videos using different free services including iTunes and blip.tv. After Ron, Bill Camacho, Executive Vice President of Marathon Press Inc. will join us. Marathon is well known as "The Professional Photographer's Marketing Partner" and the go-to place for custom printing services, client education, brochures and more. Bill will tell you about Marathon's new BellaGrafica product line dedicated to unique marketing solutions, as well as Marathon's new email marketing services and more.
4/19/2008
How to Book Better Brides and the Hottest Tips on How to Separate Yourself from the Competition
You'll enjoy this show with Gary Bernstein, pro photographer, author and longtime friend of the show known for his celebrity and portrait photography. Gary will tell you about the new DVD he produced featuring the late Monte Zucker who passed away in 2007 and Clay Blackmore entitled "How To Book Better Brides" which is based around a step-by-step conversation between the two legends of wedding photography. The program covers important topics including how to educate the bride and groom on photography and addressing their concerns. Part two covers "Lighting And Posing Of The Bride & Groom with Monte" where he demonstrates his techniques for posing and lighting. After Gary, Bruce Hudson, professional photographer and educator from Renton, Washington will phone-in from the road between stops on his "New Direction/Reality Check Tour 2007-2008". Bruce's seminars cover subjects like how to separate yourself from the ever-growing competition, the hottest marketing strategies, and how to produce stunning images in your camera that will increase your sales and help you avoid countless hours in front of your computer.
3/22/2008
Betty Huth and Ed Booth - Shooting and Managing Success Coast-to-Coast
Tune-in and listen to this show featuring Betty Huth and Ed Booth, who together have over fifty years of professional photography experience. Betty and Ed owned and operated a storefront studio in a California strip-mall for ten years before relocating to Riverview, Florida and built a new studio and name from the ground up in their new community. Explore with Betty and Ed as they take you on their coast-to-coast journey and how in the process they evolved and reestablished themselves and insured they'd be successful with their style and approach to business. Moving to a new community, or not, revitalizing your image might be in your future. Betty and Ed have the insight even the most established photographer can benefit from and will share it with you.
2/23/2008
High School Senior Portraits and Travel Photography
Listen to this show and learn from Southern California based photographer Shawn Richter and the co-founder of LDPTForum.com (Learning Digital Photography Together). Shawn specializes in portraiture of all types, especially on location high school senior portraits. Going far beyond shooting just the photo for his clients is a big part of what defines his style and helps increase his sales. World traveling photographer Ralph Velasco has logged more miles traveling with his camera than most calculators can count. He's been to 35 countries and isn't stopping until he reaches at least 100 and has the low-down on how you can be a great traveler and get those once in a lifetime travel photos.
1/19/2008
Legal Photo Tips and How to Create Executive Portraits
Tune-in and learn from lawyer and legal expert Carolyn E. Wright, a specialist in issues that affect photographers everywhere. Carolyn is the author of Photographer's Legal Guide and will help you make sense of all the legalese that at one time or another will be important for you to know. When she's not helping out with photo legal issues, Carolyn can be found behind the camera photographing wildlife and conducting workshops at Vivid Wildlife Workshops that she started to help photographers reap the benefits and enjoyment of Wildlife Photography. She's a regular contributor at ProPhotoResource.com as well. Also, joining us will be Mark Robert Halper, a commercial photographer and expert at the subjects he shoots including executive portraits. Mark will explore with you the elements that go into the making of exciting dynamic portraits of the executives in companies big and small and how you can make it all work. Mark's been featured in Rangefinder Magazine, the Photos to Inspire series at Double Exposure as well as other publications and he conducts photo workshops and a whole lot more.
1/12/2008
How to Get the Best Results from Your Printer and Power Marketing 101
Listen to this show and learn from Michael Stern, a.k.a. "Mr. Pixel". He's back again, this time tackling the tricky problem of setting up your printer for the best output with Adobe Photoshop. Michael will show and tell you how to set up your printer and explain what the best settings are to use in Photoshop. He'll also share many other concepts and photo tips like he does with his students at Brooks Institute. After Michael, Mitche Graf, of Power Marketing 101 in Newberg, Oregon will share his "Power Marketing" approach to help your photography business and will give you a solid foundation from which to build a more successful marketing program. Mitche's articles appear on a regular basis in the pages of Rangefinder Magazine, Professional Photographer, ProPhotoResource.com and several other industry publications.
1/5/2008
Finding Your Photographic Vision and the Hidden Photoshop Image Processor
Tune-in and listen to this show featuring portrait photographer Wes Kroninger whom lives by the motto, "plan for nothing but be prepared for everything" and is a key ingredient that has helped him develop his unique vision. For Wes, less in more and he'll show you how he creates his images. After Wes, Tony Hertz, photography instructor at Cuesta College in San Luis Obispo, California will show you how to find the Hidden Image Processor in Photoshop that's lying beneath the surface of the scripts menu and makes batch processing your images easier than ever before. Tony has been a professional photographer for more than 25-years and is the author of the Photoshop Encyclopedia, and Photoshop Crosswords and has taught Photoshop at
California Polytechnic State University San Luis Obispo. Wes and Tony are also regular contributors to ProPhotoResource.com one of the best places for important information for photographers everywhere.
12/29/2007
Improve Your Images with Kubota Image Tools and Show Off Your Best Photography with Red River Paper
Listen to this show featuring Kevin Kubota, of Kubota Image Tools in Bend, Oregon. Kevin will share with you how easy it is to become a Photoshop or Lightroom wiz using the Actions he designed. The motto at Kubota Image Tools is, "Empower Photographers" and is designed around the simple principle that If it won't help you make money, or become a better photographer, they won't offer it. Kevin is also contributor to onOne Software's new PhotoTools 1 Professional Edition.
After Kevin, Drew Hendrix, Vice President of Red River Paper will tell you the difference between Pigment Ink and Dye Inkjet papers. Also how to make your photography unique by using custom designed greeting cards, postcards and other products Red River offers.
12/22/2007
Photographing the Historic American Ruins and Photo Tips for Marketing and Selling your Photography
Tune-in to this show featuring photographer and Emmy Award-winning writer, director of television documentaries Arthur Drooker whom traveled throughout The United States in search the historic ruins of America. Arthur photographed each using "digital infrared" which adds a special quality and dimension to each of the images he created. His photos have now been published as the coffee table book, American Ruins. Arthur will tell you how and why he shot the photos the way he did and will have easy to understand and use right now “How Do I Do That” photo tips and information.After Arthur tells you aobut the American Ruins, Gary Bernstein, celebrity and fashion photographer makes is monthly visit and will give you tips on how to shoot better photos and the different ways you can make money with your camera too.
12/15/2007
Nikon Cameras with Class, Steve Heiner will Teach you the Way and Wedding Marketing, Photoshop Tips and Actions with Kevin Kubota
Listen and learn to this show featuring Steve Heiner, Senior Technical Manager at Nikon and a former Nikon School instructor. Steve will tell you about the advancements Nikon has made in the world of digital photography with the new Nikon D3 and D300 cameras and new lenses too. He'll also tell you how Nikon School can benefit you as well. After Steve, Kevin Kubota, of Kubota Photo-Design in Bend, Oregon will share his successful approach to marketing his wedding photography with you. Sponsored by Nikon, Kevin is an ongoing contributor to OnOne Software and been a Photoshop educator since 1993, teaching Photoshop workshops and developing Actions for Photoshop and Lightroom.
12/8/2007
170+ Countries and Counting Bill Bachmann's Been There and Done That, "But of Course"
Listen to this show featuring Bill Bachmann and his photography which has taken him to more than 170 countries for many of the best known companies, organizations and publications around the World. With seven books to his credit and countless clients, Bill has easy to understand and use right now photo tips and information that will help you go farther faster. Whether you want to know how to shoot great pictures, get published, or work with stock photo, advertising and modeling agencies, Bill has the answers to these questions and more. Bill has over 350,000 images in his personal library and more than 1,000 magazine covers to his credit and the knowledge, insight and passion to help you wherever you are and wherever you go. Before Bill shares his wealth of information with you, Sandy Huffaker, contract photographer with Getty Images will tell you how on December 16th you can be part of a panel discussion and slideshow presentation at the Museum of Photographic Arts in San Diego by five photojournalists that photographed the recent Southern California Wildfires. Each will present a slideshow of their respective news organization's photo coverage and answer questions from the audience. All donations at this event will go to the After-the-Fires Fund administered by The San Diego Foundation.
12/1/2007
Create Custom Designed Greeting Cards, New Software Photo Frame Concepts and New & Cool Photo Gear
Check this show out featuring Dave Etchells, Publisher of Imaging-Resource and SLRgear.com. Dave will have the Imaging-Resource.com first look test results and review of Nikon's new D300 Digital Camera and his top picks for other cameras and accessories. After Dave, Helene Glassman, photographer with studios in Santa Barbara, California and Atlanta, Georgia. She is a a well respected portrait-event and fine art photographer and the owner of Imagery Photography and a contributor to the new onOne Software PhotoFrame 3.1 Professional Edition. Helene will tell you how you can use PhotoFrame 3.1 to add a new dimension to your photographs along with making and marketing custom designed greeting cards using Photoshop.
11/17/2007
George Delgado - Giving Back Through Charity Auctions and Bay Photo Lab - Linking photographers Directly to the Lab Via the ROES System
Tune-in and listen to this show featuring George Delgado, accomplished wedding and portrait photographer voted "Best Wedding Photographer" by San Jose Mercury News readers in "The Best in Silicon Valley 2007". George will share his experiences with charity auctions and how he's been able to increase sales and get his name out to the public by volunteering his services for some very good causes. Joining George will be Debbie Thomas from Bay Photo Lab. Debbie and George will shed light on the Bay Photo Lab interactive program ROES (Remote Order Entry System), an Internet based program that links the photographer directly to Bay Photo print services. ROES now makes it easy to create custom albums, photo mats, and photo greeting cards and many more products that helps increase sales.
10/13/2007
Architectural Photography Photo Tips Part II and the Most Misused Words of Digital Photography
This show features areturn visit from Alan Blakely, a successful architectural photographer and the founder of The Association of Independent Architectural Photographers (AIAP). On Alan's first visit September 29th, he gave you a few architectural photo tips along with his 30-second sales pitch. This week it will be all "How Do I Do That" photo tips you'll want to know about and use right now. Ever wonder how those cool photos of homes and businesses are made? Alan will show you how he creates his and how you can too. Ever been curious about the real meaning and where the terms we use all the time in digital photography came from? Karen Hubbard, Large Format Printer at Chrome Digital and Film Services has too. She'll have the most misused words of Digital Photography and tips on what the right words to use are that will help you when it comes to having your digital images turned into works of art at your favorite photo lab.
10/6/2007
David Ziser’s Wedding Photography and Education, the Complete Package
Check this show out featuring David Ziser, Internationally renowned wedding photographer and Fellow of the American Society of Photographers. David has lectured on the subject of photography to over 16,000 photographers around the globe. David will tell you how the right marketing will help expand your Sales. David has risen from $375 in 1979 to over $10,000 per wedding Currently, nearly four times the average of his local market area.Tune in to learn about David’s style of photography. David will tell you the key ingredients for producing superior photographic images,
exploring the use of compositional dynamics with special emphasis on Line, Shape, Form, and Color.
9/29/2007
Phil Borges - Documenting People of Indigenous Cultures, Alan Blakely's 30-Second Sales Pitch & Architectural Photography and the Truth About Photo Gear Batteries
Listen to this show featuring Phil Borges and find out how photography can change the world. Phil was an orthodontist for 18-years and then became a photographer. During the past 25 years he's been documenting indigenous and tribal cultures around the world with the goal of creating awareness and understanding of the people in the developing world. Phil is the author of four books that explore the different facets of indigenous cultures and he's the founder of Bridges to Understanding, an on-line classroom program connecting youth worldwide through photo storytelling, exploring and honoring cultural diversity. Also, he's the co-founder of Blue Earth Alliance, which sponsors photo projects that explore endangered cultures and threatened environments. He's also a 2007 winner of the Purpose Prize. Also featured is Alan Blakely, the master of the 30-second elevator sales pitch. It works. Alan is a successful architectural photographer and the founder of The Association of Independent Architectural Photographers (AIAP). After Alan gives you his sales pitch, he'll have the basics of architectural photography. Ever wondered how those cool photos are made? Alan will show you how he creates his and how you can too. Whether traveling too far away places like Phil, or closer to home with Alan, camera gear battery life is important to you. But how do you get the best performance out of your batteries and which is the best to have for different situations. Anna Lopez, Battery Product Manager at Delkin Devices stops by with important information you need to know and will keep your gear ready.
9/22/2007
Tim Kelly's Elegant Portraits and the Ultimate Background Check with David Maheu
Learn fromTim Kelly, one of the best portrait artists in America stops by and shares important photo tips that you'll want to know about and will help you with your photography. Creating fine-art photography for more than thirty years Tim has been recognized as a "master print-maker", creating the highest scoring images ever judged. Tim has been creating the best for the best and has won almost every photo you can. He's a frequent speaker at photo conferences and contributes regularly to some of the best photo magazines. Also featured is David Maheu who along with his wife Julie started Backgrounds by Maheu creating a unique line hand painted canvas and muslin backgrounds for photographers. David will share the basics of how important backgrounds are to photos and what to look for when having a background made. As photographers themselves David andJulie have a special sense of what photographers want in their backgrounds used by some of the best photographers in the world.
9/15/2007
How to Price your Photo Services & What do Copyright & Use Fees Mean for Every Photographer
Tune-in this edition of Photo Talk Radio and learn the basics of selling and licensing your photography with Joel Zwink the namesake of Zwink Photography based in San Diego. Aside from being successful as a corporate, industrial, architectural, sports and entertainment photographer, Joel has served twice as the President of the San Diego chapter of the American Society of Media Photographers. He has insight into how to price your photo services and what do copyright and use fees mean for every photographer so you don't get ripped-off.
Also featured will be listener David Glandon from Cedar Rapids, Iowa who wants to know how to sell or license a special photo he took. He contacted us for guidance and now David will be on the program and show the photo he needs help with. With Joel's assistance, we'll help guide him so he has the best result, and we'll look at a selection of his other photos too.
7/21/2007
David Burnett-One of America's top 100 Photographers and Mary Virginia Swanson-The Business of Photography
David Burnett, named by American Photo Magazine as one of the "100 Most Important People in Photography" visits. Whether he's photographing the famous, or the not so famous, David has captured a little bit of just about everything with his camera that makes up our world for more than 40 years and has easy to understand and use "How Do I Do That" photo tips and information he wants to share with you. David worked for Life Magazine and the French photo agency Gamma and in 1976 co-founded Contact Press Images. He's traveled worldwide working for most of the major photo and general interest magazines and on many major advertising campaigns as well. Also featured is Mary Virginia Swanson, one of the most influential and successful photo-marketing experts anywhere. She's held many important positions in photography including the head of special projects at Magnum photos and worked on the "Day In The Life" series of books. Mary Virginia is an expert in the licensing and marketing fine art photography and career development in the fine art, commercial photography and photojournalism and is the author of "The Business of Photography: Principles and Practices" and is highly sought after as an educator and consultant as well.
6/9/2007
Underwater Photography with Berkley White, Delkin’s New SensorScope and Enhanced Images’ Unique Labels
Check this show out featuring Berkley White, owner of Backscatter Underwater Video & Photo, who wil tell you about his world of underwater photography and equipment is needed. After Berkley, Eric Richter, Marketing Manager for Delkin Devices Inc. will tell you how to use Delkin's new SensorScope to clean your camera’s sensor properly. Also, Lenny Rosen, President of Enhanced Images, makers of copyright protection and marketing products & labels will tell you how to improve your marketing image by using their unique labels. Lenny will also tell us about their copyright labels and label-making machine available for photographers.
5/5/2007
Mary Virginia Swanson's Guide to Photo Marketing Success and the HP April Contest Winner Announced
Check this show out and learn how to market your photography from Mary Virginia Swanson, one of the most influential and successful photo marketing experts anywhere. She's held many important positions in photography including the head of special projects at Magnum photos and worked on the “Day In The Life” series of books. Also, she is an expert in the licensing and marketing fine art photography and career development in the fine art, commercial photography and photojournalism. She's sought after as an educator and consultant along with being the author of "The Business of Photography: Principles and Practices" and is a member of the Freestyle Advisory Board of Photographic Professionals. Before Mary Virginia shows you how to market your photography, Gary Bernstein also stops by and helps us announce the April winner of the HP and Photo Talk Radio monthly photo contest. As he always does, Gary will have a few of his own easy to understand and use right now "How Do I Do That" photo tips you'll want to know about
4/14/2007
How to be Part of the Monte Zucker Legacy and Teresa Wells' Listener Photo Review
Listen-in and find out how you can be part of "ZIPI when Jeff Medford, Executive Director for Monte Zucker will tell you about the Zucker Institute for Photographic Inspiration. Although Monte tragically left us after a hard fought battle with cancer, his legacy lives on through thousands of photographers around the world. After you learn about "ZIPI," listener Teresa Wells sent photos to GalleryPhotos@PhotoTalkRadio.com and visits for an on-air review. You can have us review your photos too. Send them in like Teresa did and you'll be visiting with us on the air too.
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